In celebration of the Summer of Love’s 50th anniversary, this exhibition explodes with a profusion of more than 120 posters, album covers and photographs from the transformative years around 1967. That summer, fueled by sensational stories in the national media, San Francisco’s Haight-Ashbury neighborhood became a mecca for thousands seeking an alternative to the constrictions of postwar American society. A new graphic vocabulary emerged in posters commissioned to advertise weekly rock concerts at the Fillmore Auditorium and the Avalon Ballroom, with bands such as Jefferson Airplane, the Grateful Dead, and the Janis Joplin-led Big Brother & The Holding Company.
Right: Victor Moscoso, Neon Rose 12: The Chambers Brothers at the Matrix (28–30 March, 4–6 April 1967), 1967. Offset lithographic poster. Gift of Robert Bradford Wheaton and Barbara Ketcham Wheaton. © ‘67 Neon Rose.